Dr. Bakshi's Advance Diagnostics LLP

1. Introduction

Dr. Bakshi's Advance Diagnostics LLP ('DBAD', 'we', 'our', or 'us'), registered at 32-B Upper Ground Floor, Main Pusa Road, Old Rajendra Nagar, New Delhi – 110005, India, is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect the personal information you provide when you visit www.dbad.in or use our services. By using our website and submitting your information, you consent to the practices described in this Policy.

2. Information We Collect

We collect the following categories of personal data when you interact with our website:

Full name, email address, phone number, and postal address — provided via our contact, booking, and partner enquiry forms
Health-related information you voluntarily share when enquiring about specific diagnostic tests
Device information, browser type, and IP address — collected automatically via cookies and analytics tools
Usage data — pages visited, time spent on pages, and links clicked — collected via Google Tag Manager and Google Analytics

3. How We Use Your Information

We use your personal data for the following purposes:

To respond to your enquiries and process test bookings
To provide post-test consultation, dietary guidance, and follow-up support
To send service-related communications (appointment confirmations, report notifications)
To improve our website, services, and user experience based on usage data
To comply with legal obligations under the DPDP Act 2023, IT Act 2000, and other applicable Indian laws
We do not use your personal data for unsolicited marketing without your explicit consent

4. Data Sharing and Third Parties

We share your personal data only in the following limited circumstances:

With our German laboratory partners (ImuPro GmbH, IMD Berlin, and associated labs) solely for the purpose of processing your diagnostic test samples
With our logistics and phlebotomy partners for the purpose of home sample collection and delivery
With our CRM and technology provider (Kaleidoscope) for form submission processing — under a data processing agreement
With Google (Analytics and Tag Manager) for website analytics — data is anonymised where possible
We do not sell, rent, or trade your personal data to any third party for commercial purposes

5. Health Data — Special Category

Health-related information you share with us is treated as sensitive personal data under the DPDP Act 2023. We collect this data only with your explicit consent, store it securely, share it only with the laboratory processing your sample, and do not retain it longer than necessary for service delivery. You have the right to withdraw consent for health data processing at any time by contacting us.

6. Data Retention

We retain your personal data only for as long as necessary for the purposes described in this Policy or as required by law. Contact form submissions are retained for a maximum of 24 months. Test-related health data is retained in accordance with applicable medical record retention requirements. You may request deletion of your data at any time.

7. Cookies

Our website uses cookies and similar tracking technologies. We use:

Essential cookies — required for the website to function correctly
Analytics cookies (Google Analytics via GTM) — to understand how visitors use our site. These may be disabled without affecting site functionality
By continuing to use our website, you consent to our use of cookies as described above

8. Your Rights Under the DPDP Act 2023

As a Data Principal under India's Digital Personal Data Protection Act 2023, you have the following rights:

Right to access — request a copy of the personal data we hold about you
Right to correction — request correction of inaccurate or incomplete data
Right to erasure — request deletion of your personal data
Right to withdraw consent — withdraw consent for data processing at any time
Right to grievance redressal — raise a complaint with our Data Protection Officer or the Data Protection Board of India
To exercise any of these rights, contact us at: neeraj.arora@dbad.in or +91-8448282600

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Our website is served over HTTPS (SSL/TLS encryption). Form submissions are transmitted securely. However, no method of internet transmission is completely secure and we cannot guarantee absolute security.

10. International Data Transfers

When you book a diagnostic test, your biological sample and associated data is processed in Germany by our partner laboratories. These transfers are conducted under appropriate safeguards including contractual agreements with our laboratory partners to ensure your data receives protection equivalent to Indian standards.

11. Children's Privacy

Our services are available to individuals of all ages, including children, with parental or guardian consent. We do not knowingly collect personal data from children under 18 without verifiable parental consent. If you believe we have inadvertently collected such data, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be published on this page with a revised 'Last Updated' date. We encourage you to review this Policy periodically.

13. Contact Us — Data Protection

For any privacy-related queries, data access requests, or complaints:

Data Protection Contact: Mr. Neeraj Arora
Email: neeraj.arora@dbad.in
Phone: +91-8448282600
Address: 32-B Upper Ground Floor, Main Pusa Road, Old Rajendra Nagar, New Delhi – 110005